Taking an established event brand and transforming it into a cohesive attendee experience across every touchpoint.
Client
Objective
HITS Summit 2026 brought together healthcare leaders, innovators, and industry partners for a multi-day conference experience. Working within an existing event identity, the challenge was to extend the brand across dozens of physical and digital touchpoints while maintaining consistency, clarity, and energy throughout the attendee journey.
My Role
Expanded the existing event brand into a comprehensive environmental and presentation system. Designed and animated digital signage, wayfinding, floor graphics, podium elements, sponsor content, keynote speaker assets, and a modular presentation deck used throughout the event.