Wildfire can be the beginning — not the end. Flood insurance helps protect what comes next.
Objective
Create a concept-driven NFIP awareness campaign that connects wildfire and post-fire flooding in a clear, emotionally grounded way. The goal was to help audiences in wildfire-prone areas recognize flood risk as part of a repeating seasonal pattern — and position flood insurance as the choice that can break the cycle.
My Role
Collaborated closely during the concept and ideation phase to bring the “Never Ending Cycle” story to life. Led art direction for the campaign, developing the visual approach and narrative pacing through animation, while working closely with the Creative Director to ensure the work stayed strategically grounded and emotionally resonant.