Project Scope: In an effort to broaden their geographic reach and student demographic, the Montclair Cooperative School is changing their name to Oak Ridge Cooperative School. As such, they need a new logo and would like to use this opportunity to roll out a complete rebrand and deployment of new promotional materials.

Rebrand Goals:

• To increase enrollment, especially from outside Montclair
• To increase the diversity of the student body
• To position Oak Ridge Cooperative School as a leader in progressive education in Northern New Jersey
• To articulate, through the brand, the transformative nature of an Oak Ridge Cooperative School Education

Project Components:

• Logo
• Stationery
• Online Brandbook/Guidelines
• Viewbook