Project: Create a new brand identity and packaging design for Angry Goat Pepper Co.

Objective: To develop an illustrative, colorful, bold, and fun brand identity and packaging design that captures the playful and quirky personality of Angry Goat Pepper Co., making it engaging and dynamic for consumers.

Target Audience: Individuals who enjoy spicy food and are eager to explore flavorful hot sauces and pepper jams. These individuals are likely to support small, locally-owned businesses that prioritize organic and locally sourced ingredients. The design should also appeal to a younger demographic active on social media who enjoy sharing unique and playful products.

Key Message: Discover the bold and playful flavors of Angry Goat Pepper Co. while supporting a fun, quirky, and locally-sourced brand.

Tone: Illustrative, vibrant, bold, playful, dynamic, and engaging.