Senior capstone project reimagining Angry Goat Pepper Co. with a bold, playful, illustration-led identity.
Client
Objective
For my senior capstone project, we were able to choose our own direction. I decided to take on a rebrand of Angry Goat Pepper Co., with the goal of creating a bold, playful, and fun packaging system that felt illustrative, energetic, and shelf-ready. The identity needed to stand out in a crowded hot sauce category while staying cohesive across multiple flavors.
My Role
I built the full rebrand end-to-end, including concept development, visual identity, illustration style direction, typography, color system, label architecture, and final production-ready packaging files.